Buy It Now: Lessons from eBay by Michele White

By Michele White

In Buy It Now, Michele White examines eBay and its emphasis on group and social norms, revealing the cultural assumptions approximately gender, race, and sexuality which are strengthened during the website. She indicates how tutorial texts, rule platforms, and ads "configure the user," permitting eBay to point how the location is meant to operate whereas additionally upholding specific values and practices. White information how eBay reinforces stereotypes approximately gender and sexuality, taking a look, for instance, at descriptions incorporated in marriage ceremony costume listings, and the way eBay directs members to the "Adult purely" a part of the web site once they use the quest phrases "gay" and "lesbian." She discloses the ways in which eBay gives you a being concerned group yet its "Black Americana" type reproduces racism by means of permitting ' narratives that excuse and romanticize slavery and insult African american citizens. White additionally appears to be like at how members problem eBay's different types, principles, and values, analyzing accepted techniques of resistance by means of and dealers within the lesbian and homosexual curiosity listings. through interpreting the organizational and cultural logics found in eBay, White emphasizes how different web settings, together with craigslist, are usually not as obvious, community-oriented, and empowering as they declare. She proposes equipment for learning and reconceptualizing new media sites.

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